Last week we shot some footage for a campaign of work we are doing with Alex’s Lemonade Stand Foundation. ALSF is an organization that raises money to fund childhood cancer research. Last year we created four videos for Alex's Lemonade Stand and this year we are creating more.
We had the opportunity to meet a little boy named Cole and his family who are ALSF heroes. Cole is 11 years old and in remission from cancer. Cole is a powerful kid. He has a huge smile and his zest for life is infectious.
The definition of hero is a man of distinguished courage or ability, admired for his brave deeds or noble qualities. Alex's Lemonade Stand Foundation defines all the children that are battling childhood cancer, as heroes and I could not agree more. In my experience spending time with these children (or any other child batting serious illness) these children are motivated, filled with fun and grateful for their lives.
Being in their presence puts things into perspective. It makes you stop, take stock and assess things. Emotionally, it is the opposite of what one would expect. It is actually uplifting. These children are generous, open and kind. They take each moment seriously, which forces the same for those in their lives. They celebrate everything and joy radiates from them.
I can’t wait to share this video once we finish it and the others that will follow. I feel lucky to have met Cole, Edie, Kaela, Tony and others, and I so look forward to getting a moment to share in their joy and helping to fight the fight of childhood cancer in our own way.